DayDayCook, a Hong Kong-rooted food and lifestyle brand plans to buy 5,000 BTC over the next 36 months

DayDayCook (DDC Enterprise Ltd.), a Hong Kong-rooted food and lifestyle brand listed on the NYSE, has announced a strategic Bitcoin reserve initiative, CEO Norma Chu announced  on May 15.

The company has already acquired 100 BTC, valued at about $10.4 million, and plans to accumulate a total of 5,000 BTC over the next 36 months, with a short-term goal of 500 BTC by the end of 2025.

CEO Norma Chu emphasized this move as a pioneering step to position DDC at the forefront of digital asset innovation. Despite operating in mainland China, where cryptocurrency activities face stringent regulations, DDC's initiative reflects a broader trend of companies exploring digital assets as part of their financial strategies.

While DDC's recent SEC filings do not explicitly mention the Bitcoin reserve plan, they indicate the company's intent to diversify revenue streams and explore new asset classes, aligning with updated crypto disclosure guidelines from the Financial Accounting Standards Board (FASB).

This strategic shift follows a successful fiscal year for DDC, with a 33% increase in revenue, reaching $37.4 million in 2024 . The company's bold move into Bitcoin reserves may signal a growing acceptance of digital assets in corporate treasury management, even in regions with restrictive crypto policies.