2024-04-16
STEPN has joined forces with adidas to create a unique line of non-fungible token (NFT) sneakers.
This collaboration brings together the innovative wellness gamification platform and the renowned sports brand to produce a limited collection of generative NFT sneakers, drawing inspiration from adidas' iconic running silhouettes.
The STEPN x adidas Genesis Sneakers, totaling 1000 pairs, feature a combination of STEPN's lightning bolt logo and adidas' three stripes.
Each pair is minted on the Sol blockchain, ensuring its uniqueness and authenticity.
This partnership marks the first step in a year-long collaboration between the two brands, which will include both physical merchandise and additional digital products.
Shiti Manghani, CEO of STEPN by FSL, expressed her enthusiasm to engage and energize the Web3 communities of both brands through this venture. She emphasized the shared values of activity, fitness, and lifestyle that underpin the collaboration.
Manghani revealed that the integration would extend to the apps of both brands, with a focus on motivating and incentivizing people to embrace running.
She believes that the collaboration highlights the power of simultaneously earning rewards in both the virtual and real worlds.
While specific details about the phygital elements of the collaboration are yet to be disclosed, the success of STEPN's previous partnership with ASICS provides a promising precedent.
The long-term nature of the partnership is crucial to its sustainability and meaningful impact on both communities, according to Manghani.
Since its launch in 2021, STEPN has garnered five million registered users, establishing itself as a leading global lifestyle rewards app.
Its fusion of Web3 technology with the gaming and wellness industries, which are projected to reach staggering values of $522 billion and $1.5 trillion respectively, has proven to be a winning combination.
Manghani emphasized that NFTs are no longer merely collectibles but integral components of gameplay.
Players can strategically utilize the different attributes of NFTs, such as comfort, resilience, and efficiency, to progress in their gaming experiences.
The STEPN x adidas Genesis Sneakers collection will be available for purchase on theMOOAR marketplace, priced at 10k in STEPN's native GMTGMT 0.0% token (equivalent to approximately $3000).
This price reflects STEPN's floor price, currently set at 19K GMT.
The collection will be distributed through a two-phase raffle, beginning on April 17, with 200 NFTs reserved for members of the ALTS by adidas Web3 community and eligible members of the broader FSL community.
The public sale will run from April 18 to 21.
This collaboration follows STEPN's previous partnership with Steve Aoki's AoK1Verse ecosystem in October.
Furthermore, adidas Originals collaborated with BAPE in August to release a limited-edition sneaker collection, complemented by a digital twin NFT version.
