2025-04-30
Trump Media & Technology Group
(TMTG), the media company founded by U.S. President Donald Trump, announced
Tuesday that it is exploring the launch of a utility token to integrate into
the Truth Social ecosystem.
In a letter to shareholders dated April
29, the company outlined plans for a “Truth digital wallet” that could support
a utility token initially usable for Truth+ subscription fees.
Future applications may include other
products and services tied to the platform.
"As part of a rewards program,
we're exploring the introduction of a utility token within a Truth digital
wallet," the letter reads. "This can initially be used to pay for
Truth+ subscription costs, and later be applied to other products and services
in the Truth ecosphere."
This follows a string of crypto-related
initiatives from Trump Media.
Earlier this month, the company struck
deals with crypto exchange Crypto.com and asset manager Yorkville America
Digital to roll out a range of exchange-traded funds (ETFs) and digital
products under its fintech brand, Truth.Fi. That brand was quietly launched in
January after Trump took office, following a trademark filing last November for
digital wallet software.
President Trump, who retains a majority
stake in Trump Media, has increasingly leaned into the digital asset space.
He is listed as “Chief Crypto Advocate”
for World Liberty Financial, a DeFi project supported by his family members,
and personally promoted the TRUMP memecoin in January.
The token's market cap has ballooned to
$2.6 billion, boosted by a promise that top holders could earn a seat at an
exclusive dinner with the president.
While Trump’s supporters have embraced
the pivot toward blockchain and crypto ventures, critics have raised concerns.
Ethics watchdogs and political
opponents have accused the president of leveraging public office to boost
personal financial interests.
Blockchain analytics firm Chainalysis
reported that the TRUMP memecoin has already delivered “hundreds of millions”
in profits to wallets tied to Trump-affiliated entities.
Trump Media’s exploration of a utility
token marks another step in its expanding digital strategy as it seeks to
monetize the Truth Social ecosystem and position itself as a major player in
the growing convergence of politics, media, and crypto finance.
